“I lead developer marketing or DevRel”
Adoption and churn benchmarks by region and company size, so you can decide where to aim your programme next and what to say about it.
Benchmarks for developer marketing and DevRelBest-in-class research on how AI is reshaping software development, for the world’s top technology companies
See which tools developers choose, which they abandon, and why, so your next product, pricing and marketing decisions rest on what developers actually do.
- Surveyed a year
- 30,000+
- Countries reached
- 160+
- Years tracking
- 20
Trusted by the top technology companies
From hyperscalers and chip vendors to open source foundations.
- Microsoft
- Meta
- NVIDIA
- Salesforce
- OpenRouter
- Red Hat
- Mozilla
- CNCF
- Progress Software
- Twilio
- Okta
20 years of tracking software technology trends
Every figure tells you what it covers, so you know what you are deciding on: the question we asked, the wave it came from, the sample size, and the base it is a percentage of.
- Tracking
- Since 2005
- the same questionnaire, wave over wave
- Sample
- 30,000+
- developers surveyed a year
- Reach
- 160+
- countries reached
Helping product, platform, and engineering leaders make better product, marketing, and technology decisions
Find the job closest to yours and see what the data says.
“I build AI platforms”
Adoption and sentiment by role, size and region. Bottom-up sizing for an investment case. Willingness to pay by cohort.
Research for AI platform teams“I run engineering”
Independent evidence on what AI tooling actually delivers. Tool benchmarks against your architecture and security checklists. Which roles to hire as AI changes coding.
Insights for engineering leadersMeet the team tracking the software development economy
The team writes the questionnaires, analyses the data and reviews each other’s work. One of them joins your calls.
Liam Bollmann-Dodd
Principal Market Research Consultant
Nikita Solodkov
Principal Research Consultant
Bleona Bicaj
Principal Research Consultant
Jed Stephens
Senior Data Scientist
Alex Veritsis
Senior Survey Operations Analyst
Evgenia Dimitriadi
Data Analyst
Eleni-Christina Gkampoura
Data Analyst
Myriam Boualami
Market Research Analyst
Get the answers to your exact questions
A survey of your own. Your questions added to our next wave. One-to-one developer interviews. Time with the analyst who ran the study, to work through what it means for your decision.
Where developers drop off in your product
How you compare with the tools you compete against
What each cohort will pay, before you change pricing
Which channels and content actually engage developers
Shining the light on the software development economy
Co-branded reports on primary developer data, for launches, events and press.
Recent co-branded work with
- Mozilla
Best-in-class research, benchmarks and foresight into how developers, tools, teams, and software are changing
Decide with the evidence in front of you: what developers are adopting, what they are dropping and how fast, with the sample size and the base stated on every figure so you can see what it covers. Start with the free report, then take the question you actually need answered.
Talk to an analyst
What answers from developers do you need to support your next product or marketing decision?