Make product and marketing decisions on real developer evidence
For the product marketing, developer relations and research teams at companies where developers are the customer.
Trusted by the top technology companies
From hyperscalers and chip vendors to open source foundations.
- Red Hat
- Salesforce
- CNCF
- Mozilla
- Google Cloud
- Hugging Face
- Anthropic
- Cloudflare
What gets in the way
- Your own data shows what developers do, but not their motivation. Usage tells you the what; the motivation behind it sits outside your product.
- The evidence is scattered. Product, marketing and sales argue from different numbers, so the meeting is about whose figure is right.
- The research budget is under scrutiny. Spend has to show a return, and the return is the hardest thing to evidence.
- The category is crowded and noisy. Separating a real shift from a loud one takes comparable data over time.
- Nobody has the bandwidth to survey in-house. Running research properly is a full job, on top of the one you already have.
What we do about it
- Custom surveys and benchmarks on feature adoption, churn and satisfaction
- What drives developer decisions, and what triggers them
- Competitive intelligence on pricing, packaging and positioning
- Subscription dashboards tracking industry and developer trends
- Executive-ready decks, and the evidence behind a budget renewal
- Developer population forecasts, by development area
Questions we answer
- Which features should the roadmap prioritise, and how does that differ by region and company size?
- How do we position against the competitors that actually worry us?
- What do we put in front of the board to protect the research budget?
- Where should the marketing budget go next year?
When teams come to us
- A major launch or a pricing change is coming
- An executive has asked for competitive benchmarks
- Retention or usage has moved and nobody can say why
- A board meeting needs third-party evidence
Why SlashData
- Twenty years of tracking developers. We have been surveying this population since 2005, so a trend has something to be measured against.
- 30,000+ developers a year. Reached across 160+ countries, in 8+ languages, through 80+ channels, in four waves a year.
- Developer and end-user data together. Most research gives you one or the other.
Talk to an analyst
Tell us the decision you are trying to make, and we will tell you whether we have the data for it.
Talk to an analyst