SlashData at a glance
The SlashData mission
We empower product, platform, and engineering leaders with best-in-class research on developers and the future of software in the AI era.
- Years of surveying developers
- 20+
- Developers that we survey annually
- 30,000+
- Countries that we reach each wave
- 160+
- Partners & Channels that help us reach developers globally
- 80+
- Languages that our surveys are offered in
- 8+
- developer audiences that we reach and track
- 11
- Customers served
- 96
- Tailored Surveys ran
- 130+
Who is SlashData?
SlashData is a Market Research and Analyst firm, serving the technology industry for 20+ years.
Created in 2005 as a mobile industry analyst firm (at the time known as VisionMobile), we were a strategy consultancy for the era of mobile, 2 years before Android and iOS impacted every single industry out there. By 2010 SlashData became the mobile software analysts, working together with the top telcos and handset makers to help them navigate the software disruption. That’s when we launched the Developer Nation research series.
In 2015 we evolved into a research analyst firm, earning the trust of Microsoft, Intel, Google, Amazon, Facebook and many more top-100 technology firms, whom we helped understand developers and measure developer satisfaction with their products.
SlashData is now an expert in Tech market research, offering a collection of services and research products, including:
- Competitive benchmarking on key attributes for product design and marketing
- Market landscape analysis: Positioning and offering vs competitors, including key player and stakeholders
- Customer satisfaction & perception: Brand awareness, customer loyalty
- Pricing strategy
Explore our:
20 years of Developer Research!
Our People
Our people are the powerhouse of our efforts and success. The behaviours we expect from each other are set out below.
Discover more about our people and culture (opens in a new tab).
Our behaviours
These are the eleven behaviours expected of everyone at SlashData, whatever the role.
- Check the workI check my work before I send it and flag quality issues I see in others’ work
- Deliver what you promisedI deliver what I promised, when I promised - when things don’t go as planned, I communicate early
- Drive it to doneWhen I own something, I drive it to the outcome - I don’t wait to be chased, and I don’t hand it off half-done
- Own your mistakesI take responsibility for my mistakes - I don’t blame others or external factors
- Share what others needI share information others need to do their work - I don’t hold it back for advantage
- Disagree, then commitI openly challenge ideas by explaining my reasoning and raising concerns respectfully during the decision-making process. Once a decision is made, I commit to it and avoid undermining it afterwards
- Respect every roleI treat every role and level with the same courtesy - seniority doesn’t earn you a different standard of respect
- Flexibility runs both waysFlexibility runs both ways here: I manage my own time, and I flex for the team when it needs me
- Speak beyond your roleI share ideas and challenge direction - even on things outside my immediate role - because building this company is everyone’s job
- Check in on each otherI check in and help my colleagues when I sense they’re under pressure - not because a process tells me to, but because I care
- Be honest about capacityI am honest about my own capacity and capabilities - I say when I’m stretched instead of silently struggling
Frequently asked questions
What does SlashData do?
SlashData is a market research and analyst firm, serving the technology industry for 20+ years. We give product, platform and engineering leaders research on developers and the future of software in the AI era.
When was SlashData founded?
SlashData was created in 2005 as a mobile industry analyst firm, at the time known as VisionMobile. By 2010 we were working with the top telcos and handset makers, and that is when we launched the Developer Nation research series. In 2015 we evolved into a research analyst firm.
How many developers does SlashData survey?
We survey 30,000+ developers a year and reach 160+ countries each wave. Our surveys are offered in 8+ languages, and 80+ partners and channels help us reach developers globally.
What kind of research does SlashData offer?
Competitive benchmarking on key attributes for product design and marketing, market landscape analysis, customer satisfaction and perception, and pricing strategy.
Find out more about SlashData
Who we serve
From audience profile to product optimisation, our research can provide the answer you are looking for.
Who we serve
