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Research report·

The State of AR/VR Development 2025

Insights into AR/VR practitioner engagement, AI integration, and industry outlook

This report provides a detailed examination of today’s XR landscape. It explores how many practitioners there are, how they participate in the ecosystem, the types of projects they are building, and the platforms they are targeting with them. It also investigates how XR practitioners are leveraging AI, as well as what other technologies form their stack. Finally, the report looks at the main challenges XR practitioners face today and looks ahead to the future of the AR and VR industries, capturing XR practitioners’ and other developers’ perspectives on its direction for the next decade.

Questions this report answers

How many AR/VR practitioners are there worldwide?

How are they involved in the space, and how many years of experience do they have?

How are XR practitioners using AI?

What other technologies do they use?

What types of experiences are XR practitioners building?

Which platforms do XR practitioners target?

What are the main challenges practitioners face when creating XR solutions?

What are practitioners’ (and other developers’) outlooks on the future of AR and VR?